PSSSSST: Here’s a small biz secret that can not only help you get out of your own head but help you SUCCEED!
That secret? People really like you!!…
👉And the ‘behind-the-scenes’ of your business.
👉And your ‘why’.
👉And your vision + values.
👉And your passion + personality.
👉And your {professional} hiccups and learnings.
⚡️So give them more of it #pleaseandthankyou.
In fact, I promise it’ll make your business better. And here is exactly why.
You see, now more than ever before we are in the age of ‘authenticity’ in marketing…
…Which really just means to drop the B2C ‘business to customer’ cr*p and instead?
⚡️💛Connect H2H {that’s human to human for you playing at home}. 💛⚡️
And since this whole ‘Rona thing came and rocked our world? That desire for connection and community is stronger than ever.
So those things you’re scared to share? The ones you think will turn people away? That the lil’ voice in your head tells you no one wants to see? 😕
⚡️They matter.
⚡️You matter.
⚡️And as a happy positive, they will help you market your business better!!
AND HERE ARE SOME IDEAS YOU CAN SHARE!!!
- Share why you started your business
- Share a story that your IC can relate with. For example, are they parents and you are a parent? Share a parenting struggle or funny moment that happens to a lot of people.
- Share something you believe in
- Share your brand values
- Be yourself! is there something quirky you do? Share it with your audience and ask if anyone else does it!
- Share the story behind the brand name
- Share a gratitude message to people who have supported your business
- Share about the people who inspires you
- Share about the people behind your team
- Share things bits and pieces about you {background, your why, favorite stuff, and so on}
- Share trivia about you
- Share a confession or an odd habit
- Share what is your most difficult challenge as a small biz owner and how were you able to overcome it
- Share tips to your audience
- Show what are your behind the scenes
- Share a positive message that is encouraging and uplifting
- You can never go wrong with a #tbt: share your last vacation trip, a family gathering, or your birthday celebration
- Share what is your mission or vision
- Share a funny side of you—a funny story from your pool of personal experience
- Share a tutorial
- Share your favorite holiday memoirs and photos
- Share what’s in your blog {what are the things that you can’t live without}
- Share your routine {morning and evening}
- If you have a pet, share some stories about it
- Share a story behind a photo or video that you posted
- Share what is your favorite thing to do that keeps you motivated
- Share someone you follow everyday that helps you get inspired
- Share your personal time management tips
- Share what is your favorite restaurant/coffee shop
- Share what is your favorite coffee
- Share what is your favorite book and why
- Share your what is your weakness and how you were able to overcome with such weakness
- Share your milestones
- Share your favorite quotes or mantra
- Recommend a book
- Share what TV show you are currently avid about or podcasts you are currently listening to
- Share an idea in the past that didn’t work and how you were able to provide an alternative
- Share your goal for the week or month
- Share your wins or accomplishments
- Never forget the wind (people) beneath your wings: friends/families
- Share how your planner looks like
- Share how you plan your day
- Share hacks (life, business, art, hobby)
- Share applications that you love
- Share about your favorite movie and why you love the movie
…and so much more!
WHY IS THIS IMPORTANT???
Consumer science and research tells us that people who have an emotional connection with your brand are the BEST kind of customers.
Why?…
👯♀️’Cause people buy from brands they like. know. trust.
👯♀️Brands that they have shared values with.
👯♀️Brands they have mutual understanding with.
👯♀️And brands that have cultivated a relationship with them over time.
So those things you share human 2 human? Even if it’s as simple as a glimpse into your day all the way up to a vulnerable, meaningful story…
They can SUPERCHARGE this relationship. And supercharge your business results. ⚡️✨
Now I am not a numbers girl by ANY means, but if numbers are your thing, these are pretty impressive:
According to a research institute’s 2 year study of 100,000 retail customers, “emotionally connected customers have a:
⚡️ 306% higher lifetime value (LTV) #what!!!?
⚡️ Stay with a brand for an average of 5.1 years vs. 3.4 years
⚡️ And will recommend brands at a much higher rate (71 percent vs. 45 percent) #HelloWordOfMouth!
So go on. Shake off that negative self-talk and share your story or a story. Share parts of your personality, your vibe or values. Share something that happened in your day. Or the path that led you to where you are now.
Quite simply? Get real. Your business will be better for it. 🙌