PSSSSST: WANT TO KNOW HOW TO FIND YOUR {WIN-THAT-CUSTOMER} COMPETITIVE EDGE? ⚡️👯♀️
You know, the thing that makes you go from ‘I do a good job’ or ‘this product is ok’ to “I HAVE SOMETHING SPECIAL FOR YOU.”
‘Cause you see, it’s *not* enough to say things like “I am a graphic designer who provides great designs that catch your customers’ eye”.
That? THAT IS YOUR JOB. That is the minimum you should be doing and you’ll just be lost in the noise.
Rather, it’s about finding what takes you from good to GREAT. “I am a graphic designer who specialises in modern typography logos for women in business who want to be bold. And my packages are *insane* value for money.”
THAT stops ‘em in their tracks 🙌⚡️
So, how do you FIND the points that make you GREAT.
That are your EDGE.
That make you STAND OUT?
It’s in one lil’ question.
It’s this…
👉You’re talking to a potential customer. They say to you “Ok, so it’s down to you and one other unnamed competitor. So I want to know, WHY SHOULD I CHOOSE YOU OVER ANYBODY ELSE?”👈
…ANNNNNNNND over to you. Give me your answer. Don’t think, just start answering. And go with your gut.
⚡️What makes you proud in your business?
⚡️What makes you different?
⚡️What can you say that the majority of other businesses aren’t offering?
🙌That is a *damn* powerful thing that you should be talking about in your business all. the. time.
📝It could be your price. your value. your experience. your expertise. your passion. your service. your quality. your philosophy. what you stand for. who you serve. what you don’t do. your values. your packages. your personal journey. your niche and OH MY GOODNESS THE LIST GOES ON.
Whatever it is, I promise you that this one question will help you discover it. And fast.
So this week, make it your mission to ask this question then communicate that point of difference to define your uniqueness and competitive edge.
GO OFF + SHOUT IT FROM THE ROOFTOPS!
⚡️Talk about it in stories, write a post, write a blog. Whatever you choose to do, get it out to the world and help people see why you. ⚡️
