THE C WORD BUSINESS OWNERS STRUGGLE WITH? ⁠
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Content that CONVERTS. ⁠
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And I’m going to help that stop here. ✋⁠
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I know you know that to benefit your biz, social media is about *more* than getting seen, loved and trusted.⁠
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⚡️ It’s about knowing how to harness its power to convert your {incredible} audience – no matter how big or small – to paying customers. ⁠⚡️
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But for so many people, they feel ‘dirty’ trying to close the deal. To convert the lead. To make the sale. ⁠😕
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They feel too ‘sales-y’. ⁠So they shy away from it. ⁠
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But I’m here to tell you that it does *not* need to be that way. ⁠
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Here are my fav conversion tips to help you move your audience from ‘just browsing’ to ‘ready to buy’. ⁠
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👉 1. Sell ‘indirectly’. Let user-generated content, testimonials, case studies, and celebration of client wins tell the story {and set up the sale}. Make sure you have a clear call to action at the end of the post to tell your ‘browser’ how to become a ‘buyer’. ⁠
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👉2. Sell authentically. Add calls to action to ‘slide into your DMs’ at the bottom of educational/value adding posts. Genuinely support with and connect with these people. And if you can authentically, genuinely help them? Offer your paid services or support. ⁠
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👉3. The big one: Make the next step in the journey very {very} clear. Like joining a waitlist. Booking a discovery call. Chatting in the DMs. Go to the shop. Sending an enquiry. You need to make it crystal clear *exactly* how your audience who know, like and trust can work with you. ⁠
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👉4. Remember the most important content occurs when you are *not* selling. Give 80% of the time, and the 20% of ‘selling’ is easily accepted and becomes more comfortable. ⁠
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And PS? Lucky last? 👉Use the PS strategy. You don’t always need to ‘directly’ sell. Add the PS strategy to promote a service or offer after a non-sales related post.