WANT TO INCREASE YOUR ENGAGEMENT?
Here’s how – EXPAND THE LENGTH OF YOUR CAPTIONS. 📝
You see, the research is in and the results have been tallied. It’s now a fact…
⚡️ If you want to woo your audience into connecting with you {which in turn will boost the algorithm’s love for you, #winwin}, it’s time to write longer, value-adding captions. ⚡️
You see, when you use ‘longer form’ posts {or micro-blogs as you may hear them called}?
You give your audience and the algorithm a *whole* lot of goodness…
…goodness that helps you build a better brand and business.
👉 You can add more value. More voice. More vibe.
👉 You can share stories. More context. And show ‘why you’ over the competition.
👉 And your audience has more reason to stick around, to share, and more chance to have their heads and hearts sparked by your product, offer or service.
For years we’ve been seeing the length of captions trend up {check out the insights from Later.com below}, and now?
We’re seeing the rates on engagement on longer posts triumph too. 👏 With the data showing that captions over 1000 characters well outdoing the rest.
Check out these *real life* experiences from people in the Co. Community below:
CHECK OUT THE DATA… 🙌
So in 2021? Those short, sharp captions still *definitely* have their place in your social media strategy, but the long form posts are really where it’s at to connect, compel and convert.
So next time you want to tell that story, give that value or share something special with the world?
Feel free to get wordy. The data says so.