This is a powerful psychology hack today you can EASILY use in your business to make your content more successful. You ready? 👇
People buy with their emotions, and *then* back this up with logic after.
So if you want to be seen, loved and selling?…
You need to stop leading with the logical stuff and start leading with authentic, powerful emotion first.
HOW?
Easy!
Ask yourself these questions, then communicate those things with your audience in your content:
💛 What negative things are your ideal customers feeling right now and how can you make them go away with what you offer?
💛 What positive emotions will they feel once they achieve an outcome your service offers?
💛 How have other people felt about what you offer?
💛 What *won’t* they feel?… like they *won’t* feel overwhelmed or unsupported.
WANT TO SEE THIS IN ACTION? {HINT: YOU CAN USE THIS TO INSPIRE YOUR BUSINESS!}
Here’s an example of how I would use this in my brand…
FIRST THE EMOTION:
Working with me:
⚡️You will feel complete clarity around your brand and your content, which is a sense of relief. Empowerment. And happiness.
⚡️Your frustrations will disappear and you will no longer feel the horrible ‘how do I cut through with content’ overwhelm.
⚡️You’ll feel so confident about your place in the business world.
⚡️And feel so *damn* proud to tell people your offer, or have ’em see your social media.
THEN JUSTIFY WITH LOGIC:
👉Everything I do is powered by incredible consumer insights. It’s how I make messages, strategies and words resonate so powerfully.
👉I have 10 years of expertise and experience which means you get *seriously* powerful strategies and outcomes that have been tried, tested and proven.
👉My services are value for money. Big time. ‘Cause I know you may not have a big budget, but you do have big goals, and I want to help you achieve that.
PUT THIS TO USE IN YOUR BUSINESS:
By answering the questions above, and then sharing information about feelings in your content, you can very quickly go from ‘just another offer’ to ‘THIS IS THE ONE FOR ME!”