My journey to where I am today? To running a business I LOVE. That has surpassed my wildest expectations of ‘success’. Looks a little like this:

Studying my butt off in tertiary education + diploma education. {And working *many* years in a Federal Government corporate leadership position which centred around communication before I found my creative + strategic edge and obsession}.

Opening my own small business as a side-hustle about 7 years ago as a professional copywriter – while still in my full-time corporate role. {Thanks FB memories for the reminder of my first business card #scrolldowntosee }

Closing that side-hustle + quitting my corporate job when I landed my dream creative communication and marketing role in someone else’s creative business – a full service marketing agency. {But still dabbling in my own entrepreneurial activities to keep that spirit alive.}

Spending a few years working my way in that dream job from Communication Manager to Chief Communications Officer of a multi-million dollar company. While during that time I *also* became Content Editor for a lifestyle magazine overseeing 14 editions, as well as following my passion and picking up a gig for about 6 months with a well-known copywriting agency to still fulfil my love of weaving my words with small businesses, too.

All to a chain of {happy but terrifying} events starting in December 2019 which included moving 3,111km across Australia, having to leave those ‘stable’ roles and opening in January 2020 what you now see today as This is Co. And finally finding *exactly* where I was meant to be. 

So that ‘overnight’ success to the business you see today? Was in NO way overnight.

In fact, overnight success can go jump. ‘Cause if I was an ‘actual’ overnight success? I know there is NO WAY I would have the skills, strategies, life experience, and business acumen I bring to the table today.

BECAUSE THOSE 3,970 OVERNIGHTS {OR 10+ YEARS} TO GET ME HERE MEAN MY CLIENTS:

Get KILLER outcomes backed by 10 years experience.
Get INCREDIBLE insights. That have been tried and tested and proven.
Get a craft SO WELL PRACTICED that the words + strategies I empower and equip them with? Are going to help them achieve the success they have dreamed of.

So here’s to celebrating and welcoming overnight successes that take *way* more than just overnight.