Want to know my NUMBER ONE question that will help you get straight to the core of what sets you apart from your competition, and what will make your small business stand out?
It’s this…
👉There’s a potential customer on a call with you. They are about to sign up for your services but have one last question for you. They say to you “Ok, so real talk… it’s down to you and one other unnamed competitor. So, I want to know, WHAT IS THE DIFFERENCE BETWEEN YOU AND EVERYBODY ELSE?!”👈
…ANNNNNNNND the answer that you give there? Your natural response? The gut instinct response that says “I am best for you because…”
🙌 That is a *damn* powerful thing that you should be talking about in your business all. the. time.
In fact, there are likely quite a few *incredible* things you could say after that sentence to help win that customer. And I know you know them deep down.
📝It could be your price. your value. your experience. your expertise. your passion. your service. your quality. your philosophy. what you stand for. who you serve. what you don’t do. your values. your packages. your personal journey. your niche and OH MY GOODNESS THE LIST GOES ON.
Whatever it is, I promise you that this one question will help you discover what it is. And fast.
So this week, make it your mission to ask yourself this question, then communicate that point of difference to your audience to show them your uniqueness and competitive edge.
Talk about it in stories, write a post, send an email about it! Whatever you choose to do, get it out to the world and help people see ‘why choose you’.
And make sure that as you move forward, these points of difference or value-adding things, become a topic {sometimes called a pillar or bucket} in your content all the time. One that you’ll not only be proud to write about, but that will help your customers see why you are the one for them.
After all, that’s the whole point of content. Not only to connect and to captivate but to convert your audience to people who are knocking down your door to work with you.
And this is one of the things that will do just that.