SHOW ‘EM I AM THE ONE:
First thing I’d do is make sure I had a killer brand message/positioning. That says who I serve, what I do, and how I do it. So in just a few seconds, people can see why I am the one for them.
And I’d make sure it was in my bio to stop people in their tracks. Here’s a template you can steal for that!
NAME + BUSINESS TYPE
The solution to your {problem/pain point/desire}
{Offer, value or point of difference}
{Offer, value or point of difference}
{Offer, value or point of difference)
{Call to action}
Carinda | Content Cures
The solution to your small biz content struggles
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CHECK ‘EM OUT HERE 
CREATE A UNIQUE VOICE, VIBE AND VALUES:
Next, I wouldn’t be copying other brands just ’cause I see they are having success. They are having success as that is unique to THEM and they embody it with authenticity and ease. I’d find my own unique voice, vibe and values, that also resonates with my ideal audience and amplify that.
SET A FOUNDATION THAT MAKES BANK
Then I’d set a content strategy from day one. ‘Cause content? Is what makes you PROFIT and it should always be done with intention – never left to chance.
PS – The signature 5 pillars I teach and preach to create killer content? Are these:
- EDUCATE + INSPIRE
- ENGAGE + ENTERTAIN
- ABOUT THE BUSINESS
- STORIES THAT CONNECT
- SHOW OFF AND SELL
SET MYSELF UP FOR SUCCESS
After that? I’d set a content schedule that makes sure I share my pillars across my last 12 posts.
It not only makes content creation easy as, but to ensure when people binge your page like a Netflix show, they see strategically all the things they need to help in their consumer journey.
I’d then GROW by, taking intentional steps to get seen by my ideal audience!
COLLABORATE: I’d collaborate with brands as often as I could. I’d use the collab tool for posts and reels. Do story takeovers. Agree to share each other’s posts. Promote each other’s lead magnets.
ENGAGE: Make sure authentic engagement is part of my focus – community is key! Not only can engagement help get you visible, the platforms love it too. It is SOCIAL media, remember!
GET SEEN: I’d create sharable content so I can get found through people sharing me to their audiences.
BE STRATEGIC: Use the tools the platform gives you with high reach (like lives on FB or reels/carousels on IG
PAY TO PLAY ONCE I HAD IT ALL SORTED
I am a big fan of using paid advertising like affiliates, influencer marketing and Meta Ads when my content and offers are PROVEN to get results {and never before} and once my business was performing, I’d be supercharging with these tools.
AND I’D MAKE SURE I WAS SENDING PEOPLE TO A PLACE OPTIMISED TO CONVERT!
Whether that be your website, product page, DMs, sales page or webinar – wherever people go to make that final decision needs to be set up to support their final HELL YES and turn from “just looking” to loyal, PAYING, person in your biz.