Every single time you write content to get your biz seen, loved + selling, there are tiny little copywriting tricks that you can use to make a HUGE DIFFERENCE and get you better results.
And today’s tip? Revolves around just two. little. words that when you ask yourself them when you’re writing content, they can COMPEL + CONVERT MORE CUSTOMERS IN YOUR BIZ.
…All by making them see why YOU are the solution for THEM. Which gets them closer to wanting to work with you or buy from you over everrrrrrybody else.
Those two little words????
“SO WHAT?” 🤷🏻♀️
Let me show you what I mean:
❌ DON’T JUST SAY: “The knives I sell are the sharpest on the market”
🤔ASK YOURSELF: “SO WHAT?!? ” why does this *actually* matter?? What benefits does it bring?
✅THEN EXPLAIN WHY THAT FEATURE MATTERS: “It means you can halve your cooking prep time, make your time in the kitchen a breeze and impress with meals presented like a pro.”
Here are a few more examples:
📝”I use only ethical products in my salon”
…UMMM SO WHAT?
💛⚡️”You can be confident that while you’re taking great care of your skin, you’re also taking great care of the world around you – something you can be proud of.”
📝”This car has 20 airbags and the best safety features”
…UMMM SO WHAT?
💛⚡️”It means you know that your most precious cargo – the people in your life – have the absolute most protection possible. You can always know you’ve done all you can to keep them safe no matter what unpredictable things occur.”
So next time you talk about a feature of your business, product or service – something that is important or unique, ask yourself “SO WHAT??”.
‘Cause that next sentence? The one filled with the benefits and transformation and why it matters to the person on the other end?...
That sentence is the one that matters. The one that will really resonate with them and turn you from just another ‘thing’ or ‘offer’, to the *solution* they now need in their life.
AND THAT? That is powerful and profitable.