Did you know a lil’ alliteration in your copy can allure your ideal audience?
…And have them hanging on your every word, delighting their brain with content that’s psychologically pleasing to read.
{And if you’re thinking ‘alitter-what-now-Carinda?!?’ – don’t worry, I’m about to explain}.
You see, alliteration is the simple but powerful word-magic that happens when we use words that start with the same sound in a sequence. {👈 that was an alliteration just then!}
It can take words that are borderline boring, and make them into a tantalising terrific tale that woos the world and has audiences hanging on your every word.
In fact, that last sentence? Was alliteration GALORE is you look a lil’ closer…
📝borderline boring
📝tantalising terrific tale
📝woos the world
📝has audiences hanging
And everywhere you look? You’ll see the best brands in the world using them too:
🤓BRAND NAMES: Dunkin’ Donuts + Krispy Kreme
🤓SLOGANS: Apple: It’s not just smaller. It’s smarter
🤓CHARACTERS: Peter Pan, Donald Duck, King Kong
And the list goes on.
Even in my own business, where I help you with copy, content+ compelling strategy all served up with a big dash of community + connection, too. {Hence the Co. to keep things short.}
So next time you’re writing? Look for sentences where you can make alliterations work for you…
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These tiny tweaks can please the brain of your audience and have your copy reading better than ever before.