With IG’s new feature allowing you to pin content to the top of your grid, you maaaaay be wondering what YOU should post for your amazing small biz…
Here are 3 categories of content I suggest you pin that can help to amplify your KNOW, LIKE, TRUST & BUY factor and put some of your most strategic content front and centre!!
Content that creates connection:
{this should create instant awareness of who you are and what you do + drive follows!!}
Ideas include:
💛 Content that introduces your brand, overall offer or positions what you do!
💛 Content that shows behind the scenes in your business or your business story
💛 Content that shows people you understand them and what they might need/be struggling with
💛 Content that connects through your unique voice, vibe + values!
Content that is compelling:
{this should increase your credibility and/or the desire for what you offer!}
Ideas include:
⚡️ Content that shows what benefits or transformations your offer can create
⚡️ Content that positions you as an expert and is high value to your audience
⚡️ Content that shares your unique points of difference, methods and strategies
⚡️ Content that shows outcomes, testimonials, celebrates wins, shows off final products, projects or milestones
Content that helps people convert:
{this should have a direct offer or next step and help with SALES!}
Ideas include:
💰 Content that shows off your product, service or offer with a clear CTA
💰 Content that talks about available spots, highlights your new releases, launches etc.
💰 Content that has clear next steps to get people off the ‘gram and into your biz like your lead magnet or webinar or content with a strong CTA!
PS – This will also likely change depending on what your focus is in your biz
AND REMEMBER:
Keep these pins updated, test + change them depending on your focus in your biz and SAVE THIS POST to come back to when you need to revisit your strategy in the future!
AND PS – the real talk also is that if you don’t want to pin anything, you don’t have to pin anything at all! Many brands will want to keep their most recent content in focus or save this feature for the odd occasion like launches or events and THAT IS OK TOO!
As long as your content is helping you get seen, loved and SELLING – you do you! 🥰 This is just an optional strategy to try to put your best metaphorical foot forward if you have some key pieces of content that can really showcase your awesomeness to the world. 😍💛⚡️