This? Is your friendly reminder that as a small business owner, you *don’t* sell a product or a service.

{And in fact, if you *do*, your impact + income could be suffering.}

‘Cause what you ACTUALLY do?

🙌 Is offer a solution to a problem.

🙌 Is offer an improvement to someone’s life.

🙌 Is offer a transformation so they reach an aspiration.

And if you want to connect, compel + convert better than ever before, you need to stop talking about the ‘things’ you offer…

…and start talking about their impact. The way someone will feel emotionally. Or what they will experience or achieve.

Why?

‘Cause our friend consumer research tells us that people buy with their emotions FIRST, and THEN back this up with logic after.

So if you have the perfect offer for someone, you need to speak to their heart BEFORE their head. 💛⚡️

DO YOU ‘SELL’ CLOTHING?

{hint, you don’t. You sell confidence, comfort, self-expression, fun, flair and more}

👎DON’T SAY: This dress is made of beautiful, light cotton.

👍DO SAY: This dress will have you feeling so cool, confident, comfortable and at ease all with its light cotton material.

DO YOU ‘SELL’ COACHING?

{hint, you don’t. You sell the ability for someone to be better. To reach their goals faster. To feel supported. To stop struggling.}

👎DON’T SAY: When you work with me, I will give you a toolkit of my best tools.

👍DO SAY: Save so much time and say goodbye to the ‘what-the-heck-do-I-use-to-do-this’ feels when working with me, as I will give you a toolkit of my best tools.

So next time you go to talk about the ‘feature’ of your offer?

⚡️⚡️Make sure you lead in first with the {authentic} benefits to help you go from ‘just another offer’ to ‘SHE’S THE ONE FOR ME! ⚡️⚡️