Here’s a crucial #truthbomb for you today. And it’s the reason that you need to *keep* showing up on social media… even on those days when you feel like no one is watching.
‘Cause you see, your business? Has a ‘secret’ audience. 👀 {And I don’t mean stalkers or people with ill intent.}
I mean *genuine* community members who are watching what you’re doing. Seeing how you’re serving. Looking at what you’re selling. Lovin’ what you’re putting out…
…And not making a single comment or adding a single like or DMing you. {Yet.}
Want me to prove this ‘secret audience’ exists? Easy. Ask yourself this:
👉How often today have you scrolled through social media and seen something that resonated with you. That you agreed with. That you were intrigued by. That you enjoyed or were educated by…
…And you did NOTHING on that post except a mental little nod?? 👈
If you answered “ummm, yep, heaps” congrats. You’re part of the secret audience that are building affinity {aka a connection} with brands everrrrry day without outwardly showing it. And there’s billions of others just like you online.
⚡️And every single day they’re building affinity with YOUR biz, too. ⚡️
So even when you post that post.
When you pop up that story.
When you ask that question or make that CTA…
… and you don’t get the flood of engagement you were hoping for?…
⚡️DON’T STOP SHOWING UP. ⚡️
‘Cause you’re building that know, like and trust factor.
And one day? That secret audience will want you to be there when they’re ready in their customer journey to connect. And then eventually to convert to paying customers.