Carinda Gosling: Small Business Marketing Coach

the story so far…

The long story, short

I wanted my biz to work so bad. But it was hard. So I built the fix - and now I give it to others {aka, YOU}.

I started in marketing in 2014, when I opened a side hustle writing content + copy for small businesses after completing my certifications in marketing and advertising. This biz? Was a side hustle to my boring government-led role, ’cause boyyyyyy did I need an outlet for my creativity AND something I could call “mine” 🥹 {and maybe you’ve started a side hustle now, or at one point, for your own satisfaction too}.

From there, I spent the next decade-plus growing and growing in marketing + advertising – working my way up the ladder, all the way to content editor of a magazine and Chief Communications Officer of a multi-million dollar business. It was a role I loved. But all through that decade I kept running my own side hustles, and the pull to be my own business owner poked at me from the sidelines. Because while I loved my big, big role, my soul kept calling me back to the time I remember being happiest – a decade earlier, when I was a small biz helping small business owners.

So I stepped away from the title and built my own small biz: This is Co.

Then came the plot twist that changed everything.

Even with all the marketing knowledge in the world, I still struggled to find the time for marketing. {And if I couldn’t find the time – with everything I knew – what chance did every other time-poor biz owner have?}

So I built the system I couldn’t find anywhere – and made marketing the easy part of running a biz.

…and the story now.

The plot twist

And then it worked -
a little too well.

That same system won me a sold-out business.

But then the next {good problem to have} surfaced: I was too busy. Fully booked, working around the clock – and the life I actually wanted to create for myself? Nowhere in sight. My income was capped, and so was my impact.

So I went looking for another way to serve and sell – and the online, digital side of my business was born.

Since then, that one decision has:

— Sold 60,000+ digital products {and still counting}
— Supported 27,000+ people
— Built a 500-woman membership I run in under five hours a week – with $1M+ profit from that ONE offer alone {and multi, multi millions across the biz – I still pinch myself daily}

And along the way, it shaped a business model that works smarter, not harder:

— A seven-figure-a-year biz with no full-time team
— A chart-topping podcast helping women build with more income, impact + freedom
— A full life with my family {and my office-assistant rescue dog, Evie}
— A biz where my marketing works, my offers sell + my income and impact are uncapped

I finally feel at home in my business – and like I’m leaving a true, meaningful legacy on the world.

This is what I want for every single woman in business. Every woman on a mission to help others – without losing herself, her time, or her passion in the process.

These days, This is Co. exists for one reason – to hand you that exact marketing method, its shortcuts + the smarter-not-harder business model. Getting you seen, loved, selling + scaling – without the overwhelm. That’s the whole thing. That’s the promise. and I mean it

Carinda xFounder + Director, This is Co.

— The receipts —

A little proof it actually works.

5yrs

Running a
freedom biz and finally loving the biz I built

$1M+

In membership
profit, + multiple 7 fig years overall

60k+

Online offer
sales, that also serve people without me being the product

<25hrs

Worked per week
to run it all {and it runs from anywhere in the world}

— What I believe —

How we do things around here.

Work smarter, not harder.

More posting, more winging your marketing, more random offers isn't the answer. The right strategy is. Everything we do starts with the plan {and the shortcuts} - so your effort actually turns into impact + income, not just noise.

Powered by proven methods.

No shiny object syndrome. No sprinting after 'quick' wins that fade twice as fast. Everything here is informed by real consumer insights + proven marketing strategies - zero guesswork - to build sustainable, long-term, burnout-free success {with HUGE impact + income}. #fadfreezone

A biz + legacy built to run light.

A business should give you freedom, not swallow it whole. I'm obsessed with systems, shortcuts + scalable offers that let you make real money and REALLY make change in the world in fewer hours - and never be at the mercy of the algorithm.

Your biggest cheerleader.

You get a sidekick in your corner, not a guru on a pedastool. Real, honest, always with love, zero bro-marketing BS - and genuinely invested in your wins, 'cause your success is the whole point in me being here.

— One last thing —

A little love note {from me, to you}.

If you’ve read this far, I’m going to guess something: you’ve got a damn good biz in you {or already around you} – and you’re tired of it feeling harder than it should.

So here’s what I want you to know. You don’t need to go viral. You don’t need to be “always on”. And you are SO much closer than you think.

You just need the right next step, and someone in your corner who’s walked it first.

Whenever you’re ready, I’m here. Let’s build the biz that is the one that part of you knows is possible, if you just had the pathway to get there. 💛

me, in your corner.

so… shall we?

Let's get your biz seen, loved, selling + scaling.

Whether you’re after content shortcuts, easy ads, or your next scalable offer – there’s a way to work together that fits exactly where your biz is at.

hi hey hello, meet Carinda.

I wanted my biz to work so bad. But it was hard. So I built the fix - and now I give it to others {aka, YOU}.

And then it worked -
a little too well.

Work smarter, not harder.

Powered by proven methods.

A biz + legacy built to run light.

Your biggest cheerleader.

Take your pick

The fine print

hi hey hello, meet Carinda.

I wanted my biz to work so bad. But it was hard. So I built the fix - and now I give it to others {aka, YOU}.

And then it worked -a little too well.

A little proof it actually works.

How we do things around here.

Work smarter, not harder.

Powered by proven methods.

A biz + legacy built to run light.

Your biggest cheerleader.

A little love note {from me, to you}.

Let's get your biz seen, loved, selling + scaling.

Take your pick

The fine print

And then it worked -
a little too well.