So, uh, why should you trust me to be your small biz marketing sidekick?
It’s a damn good question and one I am glad you asked {or, at least thought}.
I {Carinda} am a word-nerd + marketing-sidekick with serious street credentials and experience {over 11years}.
I have a proven track record and a huge passion for helping small businesses achieve their goals through copy, content and compelling marketing.
…From bringing brands to life through standout brand positioning + content, to helping businesses build their end-to-end marketing plans and master them with ease {and serious shortcuts}. I’ve done and do it all.
{If you want to see the full ‘overnight success story’ 10+ years in the making, check it out here}
And now {along with the other half of This is Co. – Evie, the four-legged office assistant – more on her below} I am here to help you.
In a past life before opening my own marketing support biz, I was a Chief Communications Officer and Brand Strategist leading communications for some very successful businesses {and kicking some serious goals}.
And now every day I get to help incredible small biz owners connect with their audience, compel their audience and CONVERT their audience to create success in their business.
- To be seen.
- To be loved.
- To get selling.
- And to stand out from the rest.
I believe every biz deserves to succeed without the struggles of content + marketing getting in their way which is why I exist, and what every single one of my solutions revolves around – from my digital content solutions all the way through to the Content Mastery Club.
Being the sidekick to small biz owners is my passion. My purpose. And to be honest, a damn privilege.
And I’d be honoured to support you to shortcut, streamline, stand out, and succeed in your small biz.
{PS: if you’re looking for the *real* star of the show, Evie… scroll down. You won’t be disappointed.}
A love note from me to you...
I know you know that marketing your business – getting it to connect to, compel and CONVERT your ideal audience – is the key to achieving small biz success.
You can’t sell something if others don’t know that it exists or why they need it. #fact
But I also get that it ain’t easy. It doesn’t always come naturally. And there’s a lot of science behind the strategies that work.
And I *know* you didn’t get into business to lose so much time chasing ‘quick fix’ strategies that fade twice as fast and leave you where you started, stare at blank screens, or feel so horribly stuck with getting your offer out into the world.
And since you’re reading this today, I know not only that you are looking for some help {*raises hand in the air to volunteer as tribute to be your small biz support!*} but also, I know this…
You have a passion for your business. A goal you want to achieve. And you are hungry to succeed.
I get it. And I’m here to help you make the a reality.
My skills, my experience, my passion, and my *proven* strategies and solutions? Are all yours.
From done-for-you content, all year round support in the Content Masterly Club, all the way through to 1:1 support sessions, I’m here to propel your business and brand to achieve more impact + income through the power of Co. – content, copy, compelling marketing, and community.
OH AND PS: I am also here to do it affordably, accessibly, and seriously easier than you probably ever thought possible, too.
PSSSST: I couldn't forget about Evie...
Office Motivator
Protector
Third Wheel on Calls
Evie is the glue that binds This is Co. together.
Adopted from an animal rescue in December 2019, Evie (a ‘bits of this, bits of that’ breed) has exceeded her performance reviews to date, all coming in at 13/10 with *no* signs of slowing down.
She is the office motivator, the champion of making Carinda take mini stretch breaks {for important toy throwing duties} *and* most importantly…
She keeps the place safe from the birds outside the window that she SWEARS are out to steal our competitive trade secrets.
Also taking her duties very seriously, she consistently loves to pop up during training sessions, lives, video conferences or phone calls and hopes to speak to {or see you} soon.
This is what This is Co. stands for.
This is what we stand for. What drives us. And what makes up the core of how we do what we do. {'We' being Carinda and Evie, but also, we have written this in "we" language as we hope anyone we partner with? Everyone in our community? Will hold these same values, too.}
01
Marketing Mastery, as easy as possible.
Marketing shouldn’t be hard. It shouldn’t be overwhelming. And it should be something people feel ‘over’ {though we get why it happens!}
Marketing is about connecting an incredible offer with the incredible people it’s made for… which is why we celebrate marketing, make mastering it so simple, and take away the ‘fluff + fads’ so small biz owners can get their offer in front of their people with ease.
02
Affordability, authenticity, accessibility.
We are driven to genuinely, wholeheartedly, and intimately support small biz owners and be the trusted sidekick in their corner to succeed. And we do this affordably, authentically and accessibly, with no gatekeeping, walls or inflated prices.
We want the very best for our community – their experience and their success – and aim for ‘As’ across the board.
03
Powered by proven methods. #fadfreezone
We are informed by powerful consumer insights and proven marketing strategies and in doing so, we do what we do *without* the guesswork.
There is no shiny object syndrome. There is no sprinting to ‘quick’ wins which fade twice as quickly. Our solutions build sustainable, long-term, burnout-free success. With HUGE impact + income.
04
Clarity, confidence and ability.
Small businesses deserve to get seen, loved and selling *without* marketing getting in their way so we empower, educate, inspire and hand over every shortcut, strategy and steamlined method we can.
We know soooo many small biz owners undertake their own marketing and that this is truly the key to success vs staying stuck, so we educate + support biz owners so they have the clarity, confidence and ability to seriously excel.
Content. Copywriting. Compelling Marketing Strategy. All my best tips, hints and solutions served up to your inbox in a weekly{ish} email specifically for small biz owners. All you do? Pop your name in the box below to join the Co. Community. mailing list!
*no spam ever #ew and unsubscribe at any time!
