This is your permission slip to sell your stuff on social media and not feel ‘sales-y’ about it.

Let me ask you a question…

If you walked into a boutique store and the owner started hiding all the products on the shelves, it’d be pretty weird, right?

Well, this is your reminder to stop doing that in your own beautiful business.

You see, you are ALLOWED to sell on social media. You SHOULD be selling on social media. And you DON’T need to feel or be sales-y to do it.

💛You have a thing that’s going to make someone’s life better. That person that it’s perfect for? Deserves to have it to help them… And you get the honour of letting ‘em know it exists. 💛

So if you’re not selling, you’re not only doing yourself a disservice but doing a disservice to the person who needs or wants what you have, too.

And selling? Shouldn’t feel sales-y if you focus on a few little strategies that can make it a whole lot more natural and a whole lot less overwhelming.




You can sell on ANY post. It does not need to be a post dedicated to selling.

Every day you tell stories, share tips, educate, inform, connect and inspire on social media.  And after any of these value-adding posts? You call people to action or promote your offer to create SALES or LEADS using the “PS” strategy. 

PS simply stands for ‘postscript’, and you can add any remark after this! So it doesn’t need to exactly relate to the post you just wrote – you can instead use it to lead into a sale. 

And if you want to see what this looks like? Here’s an example! Imagine you just wrote a post about the 3 top vitamins in skincare for radiant skin. Not a selling post, BUT you can still use it to MAKE SALES! 

You could add to the end of the post or the last slide of the carousel the following type of call to action: 

PS: are you looking for a skincare solution that has allllll the vitamins talked about in this post? If so, check out the XYZ range just released! Head to the link in my bio to see all the amazingness or DM me for personal recommendations.


Most people feel ‘sales-y’ when they sell as they dive straight into the “sale” itself in the opening line. Which can feel daunting and not authentic. 

Instead, when you write content that ‘talks’ to the {amazing and very real} person on the other side of the screen, your posts feels less forced which is better for you AND your audience. 

One way you can use ‘conversation’ to make your sales post more authentic is to open your selling posts with a question like one of the following.

“Have you been looking for XYZ?”
“Do you want to XYZ”
“Thinking about XYZ?”

“Then XYZ solution may be for you”

This also helps you to focus on the BENEFITS of what you sell, too! 

Here is an example {this has been adapted from Complete Content 24/7 – This is Co’s pack of templates made to get you SEEN, LOVED + SELLING on autopilot}:

Anyone else’s jaw dropping at this new range of summer dresses that just landed in store?

So over the moon right now to be adding these light, breezy beauties to the store right NOW!

If you want to check ’em out and get first dibs on your favourite before they sell out, head over to the link in my bio now. 



You don’t need to always sell your products and services directly. You can use the things your customers or clients say to do the selling for you!

You should aim to use testimonials and/or user-generated content to do the selling and positioning for you regularly in your business – and have a method to make sure you regularly seek this info from your happy customers so you have plenty of it on hand! 

Not only does this mean you don’t need to sell something yourself but this content also helps to build trust and credibility – an important factor in people’s buying decisions. 



You should be selling probably more often than you think. At least 1/5th of the time or about 20%. 

But it’s the content when you are *NOT* selling that actually makes your sales posts easier and more effective.


‘Cause *that* content positions your brand so you don’t need to cram so much content into sales posts.

Focus 80% of your content on helping people know what you do. Adding value to their life. Helping them know why to choose you. Create a true connection. Then your sales posts can speak directly to your offers’ benefits + features and call people to action!

AND PS – IF YOU WANT THIS ALL DONE FOR YOU? Check out Complete Content 24/7 for your product-based or service-based biz where I have done your content for you. Content that’ll not only help position you 80% of the time, but help you to SELL the other 20% authentically and in a way that gets results, too. 




Say goodbye to the time-consuming task of creating your own content for your service or product-based small business… 👋 Complete Content 24/7 gives you instant access to strategic and engaging done-for-you social media posts + stories. 

If you’re a busy small business owner saying “I don’t have time for social media” or “I never know what to share to cut through” then you’ve stumbled across the solution for you.

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