Content. Copy. Compelling Brand Strategy.
Are you struggling to grow on Instagram?
If so, here’s some real-talk filled with love for you today {plus some free templates you might wanna save, too ⏬😍⏬ #keepscrolling}
You see, so many biz owners put SO much effort into getting their content ‘seen’… but struggle to get the people who see it to turn to actual community members or followers. #soundfamiliar?
And here’s the reason {AND THE FIX!}
When people get to your account? They do one thing.
👉 Skim your bio 👈
In just milliseconds they suss out if you are someone they want to invite into their lives long-term with that “follow” button.
So if your bio doesn’t show them:
🧐What you do {AKA what pain point do you solve or desire do you help ‘em reach?}
🧐Who you do it for {AKA do you help them in particular}
🧐And why choose you {AKA what extra value do you bring over anyone else?}
…Then all that valuable visibility goes to waste ‘cause you could be PERFECT for them… but you forget to tell ‘em.
You will LITERALLY LOSE THEM AT HELLO.
So if you feel you’re getting “seen” {aka you’re trying reels + hashtags + outreach + ads} but not growing?
Check 🖊 your 🖊 bio.
Your Instagram Bio is just as important {if not the MOST important for growth} as the other elements in your IG account. Why? ‘cause it shows your audiences and target market your value, highlights your offer, speaks to their needs and encourages audiences to take action… all in one little line.
So, the question is: how do you create a strong bio that speaks straight to your ideal audience and helps your brand stand out from your competitors? Let dig into it one by one:
✅ Check it says the solution you provide in the words your CUSTOMER would use
✅ Check it says WHO you serve or who your product is for
✅ Check that there’s enticing benefits of working or buying from you
✅ And make sure things are clear, captivating, and not so creative that what you actually do is completely lost in fancy words and creative phrases.
AND HERE ARE SOME TEMPLATES TO HELP YOU DO THIS!!
Say goodbye to the time-consuming task of creating your own content for your service or product-based small business… Complete Content 24/7 gives you instant access to strategic and engaging done-for-you social media posts + stories.
If you’re a busy small business owner saying “I don’t have time for social media” or “I never know what to share to cut through” then you’ve stumbled across the solution for you.
Content. Copywriting. Compelling Marketing Strategy. All my best tips, hints and solutions served up to your inbox in a weekly{ish} email specifically for small biz owners. All you do? Pop your name in the box below to join the Co. Community. mailing list!
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Based in Australia, but helping small biz owners right across the globe.
Connect: hello@thisisco.com.au